Mean Gene
Mean Gene
Pittsburgh's most decorated poker blogger, which I admit is like being the best shortstop in Greenland

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My Articles

Presto, the Arlo, & the Hammer
An Online Code of Conduct
The Ethics of Ratholing
"The Professor, the Banker..."
"Ace on the River"

My Columns

Lose the Shades
If You Can't Say Something Nice
Whither the Kicker
The Lady is a Champ?
Covering the WSOP (or not)
Statistics, Luck, and Poker
Poker and New Orleans
Managing a Bankroll
How To Tell A Bad Beat Story
Telling Lies
The Power of Poker Tracker
Advanced Card-Handling

My Greatest Hits

5 Things To Do Before I Die
Cafeteria Nostalgia
Mean Gene's Dubious Dating Tips
Poker and Business?
There's No Such Thing As Luck?
Isabelle, Je t'adore
No Shirt No Shoes No Service
Well, The Food Was Good
Good Morning, Mr. Matusow!
The Weekend of our Discontent, I
The Weekend of our Discontent, II
Books That Left Their Mark
Ode to a Fish Sandwich
Bill Simmons Ain't the Poker Guy
The Sports Guy Still Ain't the Poker Guy
Again, The Media Tackles Poker
Five Years After 9/11
Hitting Pretty Girls in the Face
Sixth-Graders Suck

Fellow Poker Bloggers

Guinness and Poker
Cards Speak
Tao of Poker
Up for Poker
Boy Genius
Chris Halverson
Poker Grub
The Fat Guy
Todd Commish
Poker Works
Bill Rini
Bad Blood
Love and Casino War
Double As
Lion Tales
Paul Phillips
Daniel Negreanu
Poker Nerd
Poker Nation
Poker in Arrears
Human Head
Sound of a Suckout
Chicks With Chips
TP's Table Talk
Royal Poker
This is Not A Poker Blog
Chick and a Chair
Go Be Rude
Poker Cheapskate
Poker & Other Stuff
Seven Two
Musical Poker
WPBT Online
Isabelle Mercier
Cardschat Blog
Amy Calistri
BJ Nemeth
Annie's Blog

Poker Sites

Cardschat Poker Forum
Barstool Sports
Card Player
Internet Texas Hold-Em
Poker Pages


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    Tuesday, November 08, 2005

    Money Money Money

    Every man has his price, so goes the saying. Money talks, bullshit walks. There's a line in Carlito's Way where a mobster is bemoaning the fact that so many soldiers have turned into stool pigeons--"This country will corrupt anything, even the Mafia". Then there's the episode from The Simpsons where Homer is pricing home security systems after there's a little rioting in Springfield. After learning how expensive it is Homer throws the guy out of his house.

    "But Mr. Simpson, you can't put a price on your family's safety!" the salesman says.

    "I didn't think so either," Homer says, "But, here we are". And he slams the door.

    I'm pretty sure no one started blogging for the money. Those who did are either already professional writers or crazy people. But lately there have been opportunities for bloggers to make a few bucks. You could sign up with Google's AdSense program and make six, even seven cents a day. You could get sponsors like the good people you see linked to on the right.

    Or you could sell your blog to some corporate monolith looking to buy into the newest publishing medium. A month or so ago AOL bought Weblogs Inc, a company started just two years ago that was a network of blogs. The price was between $25 and $40 million bucks, a nice little pile.

    A nice enough pile that it caught the attention of all sorts of folks who wondered if this might help set the parameters of what a blog is "worth". If bloggers are ever to make money it would help if advertisers or investors had even a faint idea of what kind of return they might enjoy.

    So a writer named Tristan Louis did some digging and crunched some numbers according to Technorati's rating of the blogs AOL bought and wrote an article about what kind of traffic AOL was getting for it's money. It makes for an interesting read.

    And then a gentleman named Dane Carlson took that info and built a calculator that tells you how much your blog is worth according to how AOL valued Weblogs sites. Plug in your URL, hit the button, and out spits a number.

    Now, there are some other variables in play here, to be sure. Louis' article mentions the fact that Weblogs had some proprietary software that AOL might have been interested in, and that would of course skew the price. And as I played with the calculator I saw that there were sites I know get more traffic than I do who were valued far below mine (though traffic isn't the sole, or biggest, driver of value). I mentioned the site to Bill who also had his doubts about the accuracy of the calculator's algorithm.

    Still, it's all good clean greedy fun. The first time I put my URL in, and it spat this back to me I nearly sprained my eyebrows, they went up so fast:

    My blog is worth $151,296.72.
    How much is your blog worth?

    My blog is worth more than my house? Well, no. Because--and this is the part of capitalism that I positively HATE--a item is worth only what another person is willing to pay for it. Just because an autographed, game-worn Mario Lemieux jersey may fetch two grand on eBay doesn't mean I should expect two dimes in exchange for the T-shirt I wore to volleyball last night. That I believe it should be worth a lot more than the $7.99 I paid for it doesn't amount to a hill of beans.

    Nor does it mean this humble blog is worth $151K. Though...if you DO think it's worth that much, please, PLEASE drop me a line and we'll talk some turkey. Hey, if you pay me in cash...5% discount! get this widget Please visit Pokernews site for more poker news, poker strategy articles or poker rules.

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