Targeting Your Audience
I love watching High Stakes Poker
on GSN. One of my favorite show, certainly my favorite poker show out there. I have just about every episode taped and when I want some pleasing background noise I'll throw in a tape.
I've been on something of a High Stakes Poker
jag lately and I've noticed something odd. The commercials they show don't advertise products and services that I'd normally associate with the poker-playing public.
For example, if you asked me who is the biggest advertiser on High Stakes Poker
, I'd say it's probably eHarmony, the online dating site. Their commercials are CONSTANTLY on. I'm starting to develop an emotional attachment to the happy couples who met through their service. I want to know, are they still together, did they get married?
Another big advertiser is Weight Watchers. Kirstie Alley's constantly on my screen singing the praises of the paradox that is low-cal fettuccine alfredo.
I just don't get it. This is the audience these companies want to target? Are poker fans likely customers of companies that help you find dates and lose weight?
Just answered my own question.